What do I do, exactly?

I used to write every day in a blog that I created coming out of college.  That was when I first entered the professional world.  At the time there was a very large disconnect between my work life, which was dominated by performance appraisals, tax returns, conference calls, and career development; and my personal blog where I literally wrote an entry about buying a plunger after I clogged my apartment toilet for the first time.  I tried to keep the two as separate as possible.

It’s not as though this blog is going to be a professional blog.  It’s not.  However, now that a few years have passed, I am more comfortable combining my personal life with my professional life in a public way.  This job is now a big part of who I am as a person, just as who I am as a person is a big part of my job.  That is a long way of explaining that I can talk more about work now, so long as you know my thoughts on this blog are my own and are not reflective of the company where I am currently employed.  The company where I work would never clog a toilet.

Here is the LinkedIn-friendly description of what I do; I’m a Marketing and Communications Manager of a global manufacturing company.  My focus is internal communication as it relates to our thousands of employees worldwide.  I’m usually tasked with creating promotional campaigns for various company initiatives.  I specialize in the production of company video projects and I am a community manager on our internal social networking site.  Most recently I’ve been tasked with managing a Social Media Marketing Specialist as we make our communications push externally.  She and I formed our brand new Creative Communications Department because, as we’ve told our colleagues, we are creative millennials and we are entitled…to a title.

It’s an exciting time to be in this department.  It’s like being in the film industry during the rise of the “talkie” or being in television during the rise of the…television.  With social media on the rise for over a decade now, the way people communicate at work is changing drastically and my team (both of us) get to be on the front lines of that. It’s not an easy task by any means.

We are faced with some tough questions.  What are the benefits to using Twitter in a business to business company?  Why use social media internally?  What is the value of inserting humor in company videos?  Where is the home button on my phone?  How do I find iTunes on my Blackberry?

I love my job and every day is a new challenge.  It’s nice to be able to talk a little bit more about it on a public blog.  I hope to be able to share more about my career as time goes on. Also it will be nice to go back and find this post at any point when I forget what I do.

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