The above piece was conceived by my colleague, Addie, during a meeting where we were discussing new ideas for employer branded content. We chose Felicia to be our host because she’s adaptable and can make people feel comfortable in awkward situations…like when your elevator ride turns into an interview.
I love projects like this.
When I studied video production in college, the number one thing I learned is that projects never go exactly the way you plan them. That’s probably why I tend to gravitate towards concepts that are unpredictable. I love the challenge of adapting on the fly. I love it when things go wrong and chaos ensues.
So naturally I was drawn to the idea of putting a potted plant, 3 cameras, two chairs and a host in an elevator and seeing how things played out. And after two hours of chasing our set up and down four floors, I was very pleased with the outcome.